13+ years turning clicks, calls, and feet-on-street into paying SMB customers.
Senior B2B sales and GTM leader with 13+ years building and scaling SMB businesses on India's largest digital platforms. Currently VP | SMB & New BD Head at Naukri.com (InfoEdge), driving new recruiter growth at scale with 120K+ new users in FY26 at 80% YoY growth. Previously at IndiaMART, led GTM strategy for 125K+ yearly paid merchant acquisitions, managing a 3,500+ field and tele-sales organisation.
Apart from work, I'm a mathematician by training, the author of A Date with Numbers, featured in The New Indian Express, Radio City 91.1, IIM Ahmedabad and the founder of Bolo Aur Likho, a free AI-powered speech-to-text tool supporting 99+ languages.
"I bring the rigour of a mathematician, the instincts of an operator, and the perspective of someone who's scaled B2B businesses from 0 to 1 and 1 to 100, inside India's most competitive markets."
The competencies, frameworks, and tools behind 13+ years of scaling SMB businesses across India.
13+ years operating inside India's largest B2B digital platforms, not advising from the outside.
Driving new recruiter growth at scale on India's #1 job platform. Owned Customer Growth P&L (CAC, LTV, ROAS) and led a 30+ member cross-functional team spanning tele-sales, field sales, digital marketing, and AI-powered bots.
Led GTM strategy for 125K+ yearly new paid merchant acquisitions (ARPU ₹40K). Managed 3,500+ field and tele-sales org, 10+ channel partners contributing 55% of new paid sellers. Scaled paid subscriptions from 50K to 125K+.
Led sales for e-Learning Line of Business spanning 100+ districts across 6 states via 20,000+ Common Service Centres (CSC). National Sales & Incentive design for 800+ employees.
Real outcomes from inside India's most competitive B2B markets, where execution matters more than advice.
Grew SMB customer base by 120K+ new users in FY26 at 80% YoY growth by redesigning counter penetration strategy and multi-channel GTM execution. Built SMB sales force from zero using tele-sales, field sales, and AI calling bots.
As GTM Head, drove 125K+ yearly new client acquisitions with an ARPU of ₹40K. Led team of 12 managers enabling 3,500+ field and tele-sales reps. Onboarded 10+ channel partners contributing 55% of new paid seller acquisitions.
Built and scaled a 300+ FTE tele-sales operation for new customer acquisition at IndiaMART. Deployed data-driven targeting, call scripts, QA frameworks, and performance dashboards that transformed sales productivity.
Led sales for e-Learning Line of Business spanning 100+ districts across 6 states via 20,000+ Common Service Centres (CSC). Designed national sales and incentive schemes for 800+ employees and business partners across India.
Built and launched Bolo Aur Likho, a free AI-powered transcription tool supporting 99+ languages, powered by OpenAI Whisper. Designed for India-first accessibility with no sign-up required.
Notes from 14+ years of building and scaling B2B sales engines across India.
India's SMB market isn't one market. It's 50 different markets stitched together by language, geography, and trust. Here's the playbook that actually works when you're selling to a shop owner in Tier-3 India.
Read on LinkedIn → Sales OperationsEveryone said tele-sales was over. Meanwhile, we scaled a 300+ FTE call centre to 65% higher conversions using data-driven targeting and AI. The phone still works if you pair it with the right data.
Read on LinkedIn → Channel SalesThe fastest way to kill a channel partner programme is to pay them a commission and hope. I ran 10+ partners at IndiaMART contributing 55% of new paid sellers, and the real unlock wasn't the commission, it was the scorecard.
Read on LinkedIn → Growth MarketingMost B2B companies in India run three separate sales motions and wonder why none of them scale. The unlock is running digital, tele-sales, and field sales as one engine with one P&L, not three teams with three dashboards.
Read on LinkedIn →I'm open to full-time leadership roles, advisory engagements with early-stage B2B SaaS targeting SMBs in India, and select speaking opportunities.
Founders, recruiters, and conference organisers, let's talk.