Writing

B2B Sales, GTM & Leadership in India

14 years at Naukri and IndiaMART. Practical notes on scaling B2B SMB sales, building tele-sales operations, and leading growth teams in India.

GTM Strategy

B2B SMB GTM Strategy in India: A Framework That Works at Scale

Why most GTM playbooks fail in India's SMB market — and what actually works when you're selling to 63 million small businesses.

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Sales Model

Inside Sales vs Field Sales in India: Which Model Wins for B2B?

The cost, scale, and culture tradeoffs between inside and field sales — and when to use each for Indian B2B.

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Tele-Sales

How to Scale a Tele-Sales Team from 50 to 500 in India

The hiring, training, and operations playbook for building a high-volume tele-sales engine that doesn't break at scale.

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Process Excellence

Lean Six Sigma for Sales Teams: Eliminating Waste and Boosting Conversion

How a Black Belt methodology applies to tele-sales floors — and which tools actually move the conversion needle.

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AI in Sales

AI-Powered Lead Qualification: How Indian Sales Teams Can 3x Conversion

Intent scoring, ICP matching, and AI-led routing — a practical guide for Indian B2B sales leaders who are done guessing.

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Revenue Model

Transitioning from Transactional to Subscription: A B2B Playbook for India

Lessons from driving subscription transformation on two of India's largest B2B platforms — what works and what breaks.

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Call Quality

Call Quality Monitoring for Inside Sales Teams: What to Measure and Why

The 8 metrics every inside sales manager in India should track — and how AI is changing the QA game for good.

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Sales Operations

Building a Sales QA Process for BPO and Tele-Sales Teams in India

How to move beyond 2% call sampling and build a QA system that actually improves agent behaviour at scale.

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Leadership

P&L Ownership for Sales Leaders: A Practical Guide for Indian B2B

What it really means to own a P&L, and the mindset shift every sales leader in India needs to make the jump.

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GTM Playbook

The GTM Playbook for Selling to Indian SMBs

Segmentation, messaging, pricing, and channel — the complete framework for winning India's 63 million SMB market.

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Analytics

Data-Driven Sales Leadership: How to Use Numbers to Build Winning Teams

The dashboards, ratios, and leading indicators every B2B sales leader in India should have on their desk every morning.

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Communication

Why Hinglish Is the Secret Weapon for Indian Tele-Sales Teams

The science and strategy behind language-switched selling — and how smart teams use it to cut objections in half.

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Compliance

BFSI Inside Sales Compliance in India: What Every Sales Manager Must Know

RBI, SEBI, IRDAI — the regulatory landscape for BFSI tele-sales, and how to build a compliant floor without killing conversion.

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Tele-Sales

How to Write a Sales Script That Actually Works for Indian Tele-Sales

The anatomy of a high-converting tele-sales script for Indian markets — with objection handling built in from line one.

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Career

14 Years, Two Giants: What Naukri and IndiaMART Taught Me About B2B Sales

Personal lessons from scaling SMB sales on two of India's largest platforms — the hard ones you won't find in any MBA case study.

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Sales Compensation

Sales Compensation Plan Design for Indian Tele-Sales Teams

Fixed-variable mix, quota setting, accelerators, clawbacks, and the manager pay structures that drive the right behaviours at scale.

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Revenue Operations

Revenue Operations in India: How to Build RevOps for B2B Growth

Aligning sales, marketing, and customer success under one operational and data infrastructure to drive predictable revenue.

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Sales Forecasting

B2B Sales Forecasting in India: A Framework That Actually Works

Pipeline coverage, stage weighting, rep-level accuracy, and the signals that predict whether you will hit the quarter.

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Sales Enablement

Sales Enablement for Indian B2B Teams

Building content, training cadences, and onboarding systems that shorten ramp time and improve conversion across the funnel.

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Sales Hiring

How to Hire Top Sales Talent in India: A Leader's Playbook

Scorecards, role-play assessments, the numbers conversation, and the red flags most hiring managers miss in Indian sales interviews.

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Pricing Strategy

B2B Pricing Strategy for Indian Markets

Value-based pricing, tier design, price anchoring in sales conversations, and how to raise prices without losing customers.

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Edtech Sales

Edtech Inside Sales in India: Converting High-Intent Leads at Scale

Speed to lead, the counsellor model, discovery questions, objection handling, and compliance standards for edtech inside sales.

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Outbound Sales

Outbound Sales Strategy for Indian B2B

Building a cold outreach engine with tight ICP definition, multi-touch sequencing, and the metrics that tell you when to scale.

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Account Management

Key Account Management in Indian B2B

Account plan design, QBR structure, stakeholder expansion, and the metrics that tell you if your KAM programme is working.

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Sales Technology

CRM Strategy for Indian B2B Sales Teams

The three jobs a CRM must do, the five fields that matter most, and how to drive adoption without making the tool a reporting burden.

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Cold Calling

The Cold Calling Playbook for Indian B2B Sales

Opening structures, objection handling, call timing windows, and why cold calling is still working in India in 2026.

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WhatsApp Sales

How to Use WhatsApp for B2B Sales in India

Strategy, templates, opt-in requirements, and what never to do when using WhatsApp as a B2B sales channel.

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Territory Planning

Sales Territory Planning for Indian B2B Teams

Designing territories by geography, vertical, account size, and revenue potential to balance opportunity across your team.

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Sales Analytics

Win-Loss Analysis for Indian B2B Sales Teams

A structured framework for learning from every deal — the seven questions, the patterns worth tracking, and turning insights into action.

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Sales and Marketing

Sales and Marketing Alignment in Indian B2B

Shared definitions, joint accountability metrics, and the weekly meeting format that makes alignment structural rather than aspirational.

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Executive Sales

How to Sell to CXOs in Indian Companies

Getting access, speaking the language of business outcomes, navigating hierarchy, and the preparation standard for executive meetings.

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Sales Leadership

Sales Team Restructuring in India

The four signals that a restructure is warranted, how to execute without triggering attrition, and the 90-day stabilisation plan.

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Sales Culture

How to Build a High-Performance Sales Culture in India

Radical transparency, accountability without fear, specific recognition, and the manager behaviours that culture cascades from.

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Sales Advisory

When to Hire a B2B Sales Consultant in India

The four situations where consulting adds real value, what a good engagement looks like, and how to evaluate a practitioner versus an advisor.

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Sales Operations

Sales Review Cadence for Indian B2B Teams

The daily, weekly, monthly, and quarterly review formats that produce decisions rather than just reports.

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NBFC Sales

NBFC Sales Team Management in India

Balancing RBI compliance with conversion targets, structuring NBFC sales incentives, and managing the NPA-lag accountability problem.

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Growth Strategy

Referral Sales Programmes for Indian B2B Companies

The lowest CAC channel most companies ignore. Design, incentives, timing, and the industry cluster advantage in Indian B2B referrals.

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Customer Success

Building a Customer Success Team for Indian SMBs

Onboarding architecture, health scoring, the expansion conversation timing, and CS team structure for high-volume SMB subscriptions.

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Channel Sales

Channel Sales Strategy for Indian B2B

When channel makes sense, partner selection criteria, enablement investment, commission design, and preventing channel conflict.

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Sales Velocity

Shortening the B2B Sales Cycle in India

Where Indian B2B sales cycles get stuck and the four levers that compress them without creating pressure that destroys trust.

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D2C Sales

D2C Inside Sales in India: Converting Digital Leads into Offline Revenue

Why high-ticket D2C brands need inside sales, the call model, speed to lead, and how assisted sales reduces return rates.

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Sales Management

Managing a Hybrid Sales Team in India

What changes in remote and hybrid sales management, what must not change, and the technology stack that makes it work.

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Lead Generation

Outbound Lead Generation for Indian B2B

Data sourcing from MCA, GST, IndiaMART, and EXIM data. Qualification frameworks and the daily prospecting habits that build pipeline.

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Insurance Sales

Insurance Tele-Sales in India: What Converts and What Creates Risk

IRDAI compliance, the persistency metric, what actually converts in insurance conversations, and building a responsible selling culture.

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Sales Training

Building a Sales Academy for Indian Tele-Sales Operations

Four-stage curriculum design, certification standards, team lead development tracks, and how to select the right trainers.

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